News and Blog
Call to action | Go 4 Internet Marketing, Preston
Every successful web page requires a clear call to action (CTA). Unfortunately, web site owners often fail to fully understand what a CTA is and how to measure its success (or failure). Put briefly, a call to action is an on-page element with which you want a site visitor to engage. This can be anything from a feedback form, filling in a questionnaire, signup for a newsletter or viewing a specific product or service.
A call to action allows you to:
- Measure your website success rate
- Direct your visitor to where you think they should go
- Help focus your website content
- Increase sales
Below are outlined a number of recommended techniques a website owner should use to increase the visitor participation, which should lead to a higher conversion rate; a conversion being a sale, lead or greater visibility of a specific product or service.
Read more: Call to action | Go 4 Internet Marketing, Preston
ROI tracking | Go 4 Internet Marketing, Preston
When beginning to design a tracking system for your ROI you should be taking into account a number of aspects. Specifically the level of accuracy you will require, the volume of traffic you are expecting to be receiving and finally the overall budget for your project. We have listed the different types of tracking available along with an evaluation of each types pros and cons.
Javascript ROI tracking solutions
Embedding specifically written javascript code into your pages will allow for the recording of conversion and page impression data. This is the same tracking as used in the Google Analytics tracking solution and offers a good solution where large volumes of data which isn't mission critical. It can be configured to record extrapieces of data which are most likely to be unavailable to other tracking solutions; such as browser and platform types. Session data is recorded within a 1st or 3rd party cookie.
Multivariate Testing | Go 4 Internet Marketing, Preston
Unlike A/B Testing, which allows two distinct versions of a page layout to compete head to head with each other, multivariate (or multi variable as it's sometimes known) can simultaneously pitch multiple elements against each other. Using scientific formulas it is possible to test multiple aspects of a page at the same time. Not only are you able to measure which elements work and which don't, you are also able to see which combination of elements perform better than others. Often with interesting and unexpected results.
Read more: Multivariate Testing | Go 4 Internet Marketing, Preston