A typical online marketing campaign, even with a small budget, can easily consist of a half dozen different online channels: main website, online ads, SEO, social media, e-mail marketing, and blogging. When working with a multiple channels it's important to keep your messaging and 'feel' consistent across the different online channels.

This is a perfect example of integrating separate online channels with the same, consistent message. You lose value and brand equity when you dilute your brand's theme by varying the message between different online channels. No matter what channel you're working in, be sure to remain faithful to your brand's core message. Your brand no doubt operate within many online channels, it's important that each of them is conveying a coordinated message.