The web site’s exclusive content will be shared globally through all KEF websites and social media channels, to the brand’s ever-growing audience – an audience united in its passion for music, design and the technologies that allow the reproduction of sound at the greatest possible quality.

At launch the site will feature one of the world’s finest classical guitarists in XueFei Yang, veteran British rockers Thunder, and the racing driver, TV presenter and long-time KEF fan, Jason Plato. There will also be collaborations with many more KEF partners: diverse innovators including designers, scientists, producers, artists and more.

Over the course of 2014, KEF CONNECTS will continually publish fascinating and topical content for all those who share these passions – KEF fans and curious consumers alike it’s an online destination where a community can easily flourish, and explore the importance of high-quality technological innovation, design and development alongside the talent and artistry that make great music.